BigXthaPlug has gone from writing lyrics in a jail cell to headlining major tours and country music festivals in just a few years, and fans want to know what that journey is actually worth. Born Xavier Landum in Dallas, Texas, he built his career on raw storytelling, a distinctive voice, and a work ethic that turned “Back from the Dead” into a genuine comeback story. Between his UnitedMasters distribution deal, a Sony Music Publishing contract, and his own label, 600 Entertainment, his income streams have multiplied fast. Here’s the full breakdown of BigXthaPlug’s net worth in 2026.
Quick Answer
BigXthaPlug’s net worth is estimated at around $1 million to $2 million as of 2026. He hasn’t released an official figure, and no accounting firm or public filing confirms an exact number, so this range comes from independent analysis of his streaming performance, touring activity, his publishing deal with Sony Music Publishing, and his distribution partnership with UnitedMasters. His wealth has grown quickly since 2023, driven mainly by the viral success of “Texas” and “Mmhmm,” a steady run of album releases, and an expanding tour schedule that now includes major festival bookings alongside country artists like Bailey Zimmerman and Shaboozey.
Quick Facts Table
| Stage Name | BigXthaPlug (also known as Big X the Plug) |
| Real Name | Xavier Landum |
| Date of Birth | May 12, 1998 |
| Age (2026) | 28 |
| Hometown | Dallas, Texas |
| Label | UnitedMasters |
| Publisher | Sony Music Publishing |
| Net Worth Range (2026) | $1 million – $2 million (estimated) |
| Height | Approximately 5’10” – 6’2″ (reports vary, unconfirmed) |
| Weight | Approximately 185 – 210 lbs (reports vary, unconfirmed) |
A quick note on the height and weight figures: BigXthaPlug hasn’t confirmed exact numbers publicly, and different outlets report different ranges. The figures above reflect the most commonly cited estimates rather than verified stats.
Who Is BigXthaPlug?
BigXthaPlug is a rapper, songwriter, and record producer from Dallas, Texas, known for a deep, commanding voice and a rap style that blends trap, Southern hip-hop, and increasingly, country influences. What sets his story apart from most rising rappers isn’t just the sound, it’s the path that got him there. He was a standout football player through his freshman year of college before legal trouble derailed that path entirely.
Rather than fold, he started writing music, including work done while he was incarcerated, and came out determined to prove he still had something to offer. That determination became his first mixtape, “Back from the Dead,” a title that doubled as a mission statement. Within a few years, he went from an unknown artist rapping about his own hardships to a Gold-certified, Billboard-charting name with co-signs from Bun B, Erykah Badu, and Shaq.
BigXthaPlug Net Worth 2026 — Full Breakdown
Net Worth Timeline
| Year | Estimated Net Worth | What Drove the Jump |
|---|---|---|
| 2020 | Under $50,000 | Pre-fame, writing music while dealing with legal trouble |
| 2023 | $100,000 – $300,000 | Release of “Back from the Dead” and early singles build a local following |
| 2024 | $500,000 – $800,000 | “Texas” and “Mmhmm” go viral, UnitedMasters deal and touring income kick in |
| 2025 | $800,000 – $1.5 million | RIAA Gold certification, Sony Music Publishing deal, expanded festival bookings |
| 2026 | $1 million – $2 million | Continued streaming growth, country-rap crossover with Bailey Zimmerman and Shaboozey, bigger tour fees |
His wealth didn’t grow in a straight line so much as in jumps tied to specific moments. The early years were about survival and proving he could make it as an artist at all, with little to show financially. The real shift happened once “Texas” and “Mmhmm” caught on, because that’s when streaming royalties and booking offers started arriving at a different scale.
Signing with Sony Music Publishing added a second, steadier income stream on top of his recording money, something a lot of independent artists at his stage don’t have yet. And his recent move into country-adjacent collaborations opened up festival slots and audiences that wouldn’t have booked him two years ago, which tends to push both touring income and streaming numbers up at the same time.
How BigXthaPlug Makes His Money
| Income Source | How It Works |
|---|---|
| Music Streaming | Royalties from Spotify, Apple Music, and other platforms based on plays across his catalog |
| Touring & Festivals | Performance fees from headline shows and festival bookings, including country-leaning events |
| YouTube | Ad revenue and views from official music videos and channel content |
| Merchandise | Sales tied to tours and his online store |
| Brand Deals | Sponsorships and promotional partnerships, though specific deals aren’t always publicly disclosed |
| Label Ownership Income | Revenue tied to his relationship with UnitedMasters, which operates on a distribution model that lets artists retain more ownership than a traditional major label deal |
| Publishing Income | Songwriting and publishing royalties through his Sony Music Publishing deal, separate from his recording income |
Streaming and touring are generally considered his two biggest revenue drivers at this stage of his career, with publishing income growing in importance as his catalog expands.
The Sony Music Publishing Deal & 600 Entertainment
BigXthaPlug’s income sits on two separate legal foundations, and understanding the difference explains a lot about how his money actually grows. Recording income comes from his distribution deal with UnitedMasters, which pays him for the master recordings themselves, meaning streams, downloads, and sales of the actual songs. Publishing income is different. It’s tied to songwriting, the underlying composition, and it’s paid through his deal with Sony Music Publishing regardless of who eventually performs or samples the song. Most independent artists at his career stage only have one of these income streams active. Having both means he earns from his catalog in two distinct ways every time a song gets played, covered, or synced to a commercial, show, or video game.
His other major financial move has been building 600 Entertainment, the independent Texas-based label and collective he founded in 2023. The roster includes Ro$ama and Yung Hood, along with MurdaGang PB, KevanGotBandz, and KaineMusic. This matters for his net worth in a way that goes beyond simple label ownership. As the founder, BigXthaPlug shares in the label’s revenue across the whole roster, not just his own output. The group has already released two projects together, “Meet the 6ixers” in 2024 and “6WA” in 2026, and has performed on national platforms including a Tonight Show appearance and a Rolling Stone showcase at SXSW. Every placement, sync deal, or tour slot that comes through 600 Entertainment adds a layer of income that operates independently of his solo recording career, which is exactly the kind of diversification that separates artists with lasting wealth from those riding a single hit.
Career Journey: From Football to “Back from the Dead”
Before there was a microphone, there was a football field. BigXthaPlug, born Xavier Landum, was a standout player growing up in Dallas and carried that into his freshman year of college, where the athletic path he’d been building toward came apart. Legal trouble followed, and he ended up incarcerated, a period that turned out to be a turning point rather than an ending. He started writing lyrics during that time, using music as a way to process what he was going through and figure out what came next.
When he got out, he didn’t waste time. His first project, “Back from the Dead,” was as much a statement as it was a mixtape title. It marked his re-entry into public life on his own terms, and it set the tone for the storytelling style that would define his career: direct, unpolished, and rooted in real experience rather than performance. From there came a string of singles, including “Big Stepper,” “Mr. Trouble,” and “Strange Fruit,” each one building his reputation in the Dallas scene before he had any national attention.
The real breakout came with “Safehouse” and then “Texas,” tracks that carried his sound beyond Texas and onto a much bigger stage. As his profile rose, so did the caliber of people paying attention. Bun B, Erykah Badu, and Shaq all publicly co-signed him, a rare combination of hip-hop legends and a mainstream sports figure lending credibility to a rapper still early in his national run. Those endorsements, paired with the viral success of his music, moved him from a regional name to an artist labels and major platforms wanted to work with.
Chart Success & Certifications
BigXthaPlug’s commercial breakthrough is backed by real chart data, not just streaming buzz. Here’s where the numbers stand:
- “Texas” earned RIAA Gold certification, the song that first pushed him into national conversation and later became tied to Dallas Cowboys game-day content.
- “Mmhmm” became his first Billboard Hot 100 entry, debuting at number 93 and climbing to number 63, while also reaching number 11 on the Hot R&B/Hip-Hop Songs chart. It has since been certified 3x Platinum by the RIAA.
- His 2024 album “Take Care” was RIAA Gold certified and charted in the top tier of Billboard’s Rap & R&B Albums chart, with multiple tracks from the project landing on the Hot 100.
- “Back on My BS” reached number 95 on the Hot 100 and number 32 on Hot R&B/Hip-Hop Songs, and was certified Platinum.
So is he country now? Not exactly, but the line has blurred in his favor. His 2025 single “All the Way” with country singer Bailey Zimmerman crossed over onto both country and rap charts, and he’s since been booked at country-leaning festivals like Two Step Inn and Country Rising, sharing lineups with artists like Chris Stapleton and Brooks & Dunn. That crossover appeal with Shaboozey and other genre-blending artists hasn’t replaced his rap identity, it’s expanded his audience. He’s still fundamentally a Southern rap artist, just one who’s found a second lane that pays well and keeps growing.
BigXthaPlug vs. Other Rising Southern Rappers — Net Worth in Context
| Artist | Estimated Net Worth (2026) | Primary Income Drivers |
|---|---|---|
| BigXthaPlug | $1 million – $2 million | Streaming, touring, Sony Music Publishing deal, 600 Entertainment |
| GloRilla | $2 million – $5 million | Streaming, touring, CMG label deal, brand partnerships (Adidas, Shein) |
| NLE Choppa | Approximately $5 million | Streaming, touring, YouTube (9M+ subscribers), wellness brand ventures |
These figures come from independent industry estimates rather than confirmed financial statements, and they shift often as new tours, deals, and releases are announced. What stands out about BigXthaPlug’s position is timeline. He’s earlier in his national run than GloRilla or NLE Choppa, both of whom broke out a few years before him, so his current range reflects a career still building momentum rather than one that’s plateaued.
Assets & Lifestyle
Verified, sourced details about BigXthaPlug’s personal assets are limited, since he hasn’t publicly confirmed major purchases like homes or car collections the way some higher-profile artists have. What is documented:
- He has spoken publicly about supporting his family financially since his music career took off, including his son Amar, who his debut album is named after.
- His touring schedule and festival bookings have expanded significantly since 2024, which typically corresponds with higher per-show earnings, though specific fees haven’t been disclosed.
- He has appeared in major media placements, including a Tonight Show performance and NFL and NBA-related content featuring his music, which reflect brand visibility rather than confirmed personal purchases.
Any specific claims about cars, real estate, or luxury spending circulating on fan sites should be treated as unconfirmed unless tied to a credible, named source.
Age, Height, Weight & Personal Details
BigXthaPlug, born Xavier Landum, was born on May 12, 1998, in Dallas, Texas, making him 28 years old in 2026. He grew up in the Oak Cliff neighborhood before legal trouble and a stint of incarceration reshaped his path from football toward music.
Height and weight figures vary noticeably across sources, and none of them appear to come from an official, confirmed statement. Commonly cited ranges put his height between 5’10” and 6’3″, and his weight between roughly 185 and 210 pounds. Given the inconsistency, these should be read as general public estimates rather than verified statistics.
Music Catalog: Albums, Mixtapes & Top Songs
Albums and mixtapes
- Back from the Dead (debut mixtape)
- Big Stepper EP (2022)
- The Biggest EP (2023)
- Amar (2023, debut studio album, named after his son)
- Take Care (2024, RIAA Gold certified)
- I Hope You’re Happy (2025, includes his country-rap crossover work)
- 6WA (2026, released with his 600 Entertainment roster)
Notable songs
- “Texas” (RIAA Gold)
- “Mmhmm” (3x Platinum, Billboard Hot 100)
- “Safehouse”
- “Levels”
- “Back on My BS” (Platinum)
- “All the Way” featuring Bailey Zimmerman
- “6WA” with Ro$ama, Yung Hood, and Murdagang PB, featuring Snoop Dogg and The D.O.C.
His named collaborators span a wide range, from hip-hop names like Offset and NLE Choppa to country and crossover acts like Bailey Zimmerman and Shaboozey, which reflects the genre-blending direction his catalog has taken since 2024.
Social Media Presence
| Platform | Username / Handle | Followers (Approx.) | Profile Link |
| @bigxthaplug | 850K+ followers | instagram.com/bigxthaplug | |
| YouTube | BigXthaPlug Official | 500K+ subscribers | youtube.com/@BigXthaPlug |
| TikTok | @bigxthaplug | 600K+ followers | tiktok.com/@bigxthaplug |
| Twitter (X) | @bigxthaplug | 150K+ followers | twitter.com/bigxthaplug |
| Spotify | BigXthaPlug | 2.5M+ monthly listeners | spotify.com/BigXthaPlug |
| BigXthaPlug Official | 120K+ followers | facebook.com/bigxthaplug |
Social media reach plays a real role in his income, since a large streaming and video audience directly supports touring demand, brand partnership offers, and sync licensing opportunities. That said, third-party earnings estimates tied to follower counts (the kind that claim precise dollar figures based on audience size) use proprietary formulas and shouldn’t be treated as confirmed income.
What’s Next for BigXthaPlug in 2026
BigXthaPlug’s 2026 calendar is packed with festival and tour dates rather than one single branded tour, reflecting his move into larger, cross-genre bookings. Confirmed and reported stops include Country Rising Festival in Colorado Springs, the Iowa State Fair, the Oregon State Fair, the Kansas State Fairgrounds, and the Big Fresno Fair, alongside earlier 2026 festival appearances at Okeechobee Music & Arts Festival, Two Step Inn, and SXSW with his 600 Entertainment roster.
On the music side, he kicked off the year by releasing “6WA” with his label roster, a project that leaned further into building 600 Entertainment as a collective rather than solely promoting his solo work. Given his release pace since 2023, another solo project or a follow-up 600 Entertainment release before year’s end wouldn’t be a surprise, though nothing has been officially confirmed beyond his current touring commitments.
Frequently Asked Questions
What is BigXthaPlug’s net worth in 2026?
BigXthaPlug’s net worth is estimated between $1 million and $2 million as of 2026. No official figure has been released, so this range is based on public streaming data, touring activity, and his publishing and label income.
What is BigXthaPlug’s real name?
His real name is Xavier Landum. He was born on May 12, 1998, in Dallas, Texas, and adopted the stage name BigXthaPlug early in his music career.
How old is BigXthaPlug?
BigXthaPlug is 28 years old in 2026, having been born on May 12, 1998.
Is BigXthaPlug signed to a major record label?
No. He’s independently distributed through UnitedMasters and also runs his own label, 600 Entertainment, home to artists including Ro$ama and Yung Hood.
How does BigXthaPlug make most of his money?
His income comes primarily from music streaming, touring and festival fees, YouTube revenue, merchandise, brand partnerships, and publishing royalties through his Sony Music Publishing deal.
Has BigXthaPlug won any major certifications?
Yes. His single “Texas” is RIAA Gold certified, “Mmhmm” is 3x Platinum, “Back on My BS” is Platinum, and his album “Take Care” is RIAA Gold certified.
Is BigXthaPlug a country artist now?
Not exactly. His collaboration with Bailey Zimmerman on “All the Way” and his festival appearances alongside country acts reflect a genre crossover, but he remains primarily a Southern rap artist.
What is 600 Entertainment?
600 Entertainment is the independent Texas-based label and collective BigXthaPlug founded in 2023, featuring artists Ro$ama, Yung Hood, MurdaGang PB, KevanGotBandz, and KaineMusic.
Does BigXthaPlug have kids?
Yes. He has a son named Amar, who his 2023 debut album is named after.
What are BigXthaPlug’s most popular songs?
His most streamed and highest-charting songs include “Mmhmm,” “Texas,” “Safehouse,” “Back on My BS,” and “All the Way” featuring Bailey Zimmerman.
Conclusion
BigXthaPlug’s net worth sits somewhere between $1 million and $2 million as of 2026, a figure built on streaming royalties, touring income, a publishing deal with Sony Music Publishing, and his own label, 600 Entertainment. His wealth is trending upward, driven by his expanding festival footprint, his crossover appeal with country audiences, and the growing revenue base coming from the artists he’s now developing under his own label rather than his solo output alone.
AtlasWorth Editorial publishes well-researched content on celebrity net worth, biographies, entrepreneurs, and business leaders. Our articles are based on publicly available information from reliable sources and are regularly reviewed for accuracy and relevance.
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